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Retargeting occurs within the confines of a user-to-advertiser relationship, and is not available for general targeting on the Exchange. All information collected by the Casale Media Online Advertising Exchange (Index) is not personally identifiable as it relates to consumers. To learn more or to opt out of targeted advertising from Casale Media and other NAI member networks, please click here. All information shared with both advertisers and publishers within the Casale Media online advertising Exchange (Index) is done so in an aggregate fashion. The Casale Media Online Advertising Exchange (Index) uses cookies for the purpose of tracking when an Internet user has seen an advertisement.
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They are used to facilitate retargeting at a campaign level. Casale Media may obtain data from third party companies for the purpose of informing ad selection. They are used to inform the Casale Media Online Advertising Exchange (Index) whether or not an advertisement has been served to the same computer before, and if so, when the advertisement was served. This data is supplied in aggregate form and does not include any personally identifiable information (PII). These cookies do not and can not provide Casale Media with any personally identifiable information about an Internet user. The following discloses the information gathering and dissemination practices of the Casale Media Online Advertising Exchange (Index). Casale Media is a member of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards and adheres to the NAI Code of Conduct. Retargeting is not available for sensitive health-related topics.
